[p2pu-webcraft] SoW Branding

[zuzel.vp]

Looks nice. +1 to making partners and school name predominant in their
logos. We will also need a modified version for the sidebar of study
group courses of that school.

-- 
Thanks,
    Zuzel

On Thu, Aug 18, 2011 at 4:41 PM, Arlton Lowry <arltonlowry at gmail.com> wrote:
> All good points.
> I'm sure the design will accommodate longer school titles. I'll work with
> the one you mentioned and see how it fits.
> I'm not trying to diminish P2PU's importance by placing it at the bottom. I
> just feel that P2PU is a given and the schools and partners are the most
> important part of the branding. We need the partners to feel special and the
> schools/participants to feel proud.
> And yes, it would look great as a sticker. :)
> Arlton
> ARLTON LOWRY
> arltonlowry at gmail.com
> 501-291-1727
> @arlton
> On Aug 18, 2011, at 3:30 PM, Jessica Ledbetter wrote:
>
> I think it's pretty and striking. Crisp, hip, and clean. I definitely can
> see that as a sticker on a laptop. ;)
>
> If it's supposed to work with the other schools, have you tried some of the
> longer names like School of the Mathematical Future? What if they don't have
> a partner company like Mozilla? How do the schools get a logo?
>
> My eyes go to "mozilla" (text and mascot head), then "webcraft." Before, my
> eyes went more to "P2PU." To me, that makes more sense to have Mozilla and
> the school more visually dominant than the platform.
>
> /me waits for her laptop sticker patiently
>
>
> On Thu, Aug 18, 2011 at 4:16 PM, Arlton Lowry <arltonlowry at gmail.com> wrote:
>>
>> I think it would translate beautifully to print. There isn't a ton of
>> detail, the color palette is minimal, it should transfer well to b&w and
>> should scale well.
>> The concept is more representational to what all the schools would fall
>> under. Each school having the shield and ribbon by default, but maybe having
>> a differing color palette to set each of them apart. A viewer would see the
>> branding and automatically know it was a P2PU School.
>> Arlton
>> ARLTON LOWRY
>> arltonlowry at gmail.com
>> 501-291-1727
>> @arlton
>> On Aug 18, 2011, at 3:02 PM, Pippa Buchanan wrote:
>>
>> Arlton, that looks really great!
>> I understand that this concept is more for SoW's representation in the
>> P2PU site, but how would an identity like this transfer to print media /
>> tshirts etc?
>> I'm looking forward to seeing what else you're working on!
>> Pippa
>>
>> 2011/8/18 João Antonio de Menezes Neto <tonyhomes at gmail.com>
>>>
>>> Looks good Arlton!
>>> Do you have any ideas on how to explore other logotype/symbol layouts,
>>> complimentary to that one? I mean, having vertical and horizontal versions,
>>> etc.
>>>
>>> Crowdsourced/community-driven Design is really challenging! But it's good
>>> to have feedback from so many people, and summarize all the concepts
>>> suggested :D
>>>
>>> Best wishes,
>>> João
>>>
>>> 2011/8/18 Arlton Lowry <arltonlowry at gmail.com>
>>>>
>>>> Hello everyone,
>>>>
>>>> I spent the morning working on the new SoW branding. I'm going to be
>>>> updating the SoW landing page to be more welcoming and to fall in line with
>>>> the rest of the P2PU website - part of that is updating the SoW branding.
>>>>
>>>> You can view the branding here:
>>>> http://dribbble.com/shots/240468-Mozilla-P2PU-School-of-Webcraft
>>>>
>>>> The branding for the SoW needs to take in consideration the other
>>>> schools, so I've tried to make it interchangeable with different sponsors
>>>> and school titles. Any input, criticism, thoughts are welcome. :)
>>>>
>>>> Please note that I'm still learning how to go about making changes and
>>>> getting approval of those changes. This is a bit of a different experience
>>>> for me - getting buy-in from a large community, rather than a few clients. I
>>>> hope you'll bare with me.
>>>>
>>>> Cheers,
>>>>
>>>> Arlton
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>>>
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>>
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>
>
>
> --
> Jessica Ledbetter
> http://jessicaledbetter.com
>
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