[p2pu-webcraft] SoW Branding

Arlton Lowry arltonlowry at gmail.com
Thu Aug 18 20:41:00 UTC 2011


All good points. 

I'm sure the design will accommodate longer school titles. I'll work with the one you mentioned and see how it fits.

I'm not trying to diminish P2PU's importance by placing it at the bottom. I just feel that P2PU is a given and the schools and partners are the most important part of the branding. We need the partners to feel special and the schools/participants to feel proud. 

And yes, it would look great as a sticker. :)

Arlton 

ARLTON LOWRY
arltonlowry at gmail.com
501-291-1727
@arlton

On Aug 18, 2011, at 3:30 PM, Jessica Ledbetter wrote:

> I think it's pretty and striking. Crisp, hip, and clean. I definitely can see that as a sticker on a laptop. ;)
> 
> If it's supposed to work with the other schools, have you tried some of the longer names like School of the Mathematical Future? What if they don't have a partner company like Mozilla? How do the schools get a logo?
> 
> My eyes go to "mozilla" (text and mascot head), then "webcraft." Before, my eyes went more to "P2PU." To me, that makes more sense to have Mozilla and the school more visually dominant than the platform.
> 
> /me waits for her laptop sticker patiently
> 
> 
> On Thu, Aug 18, 2011 at 4:16 PM, Arlton Lowry <arltonlowry at gmail.com> wrote:
> I think it would translate beautifully to print. There isn't a ton of detail, the color palette is minimal, it should transfer well to b&w and should scale well.
> 
> The concept is more representational to what all the schools would fall under. Each school having the shield and ribbon by default, but maybe having a differing color palette to set each of them apart. A viewer would see the branding and automatically know it was a P2PU School.
> 
> Arlton
> 
> ARLTON LOWRY
> arltonlowry at gmail.com
> 501-291-1727
> @arlton
> 
> On Aug 18, 2011, at 3:02 PM, Pippa Buchanan wrote:
> 
>> Arlton, that looks really great! 
>> 
>> I understand that this concept is more for SoW's representation in the P2PU site, but how would an identity like this transfer to print media / tshirts etc?
>> 
>> I'm looking forward to seeing what else you're working on!
>> 
>> Pippa
>> 
>> 2011/8/18 João Antonio de Menezes Neto <tonyhomes at gmail.com>
>> Looks good Arlton!
>> Do you have any ideas on how to explore other logotype/symbol layouts, complimentary to that one? I mean, having vertical and horizontal versions, etc.
>> 
>> Crowdsourced/community-driven Design is really challenging! But it's good to have feedback from so many people, and summarize all the concepts suggested :D
>> 
>> Best wishes,
>> João
>> 
>> 
>> 2011/8/18 Arlton Lowry <arltonlowry at gmail.com>
>> Hello everyone,
>> 
>> I spent the morning working on the new SoW branding. I'm going to be updating the SoW landing page to be more welcoming and to fall in line with the rest of the P2PU website - part of that is updating the SoW branding.
>> 
>> You can view the branding here: http://dribbble.com/shots/240468-Mozilla-P2PU-School-of-Webcraft
>> 
>> The branding for the SoW needs to take in consideration the other schools, so I've tried to make it interchangeable with different sponsors and school titles. Any input, criticism, thoughts are welcome. :)
>> 
>> Please note that I'm still learning how to go about making changes and getting approval of those changes. This is a bit of a different experience for me - getting buy-in from a large community, rather than a few clients. I hope you'll bare with me.
>> 
>> Cheers,
>> 
>> Arlton
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> -- 
> Jessica Ledbetter
> http://jessicaledbetter.com
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